Monday 22nd saw the latest MMIE gathering, this time kindly hosted by Richard Morrell at The Palace Hotel. The purpose of the meeting was to update the group on progress made in addressing the promotion of Manchester as a family friendly summer destination specifically between 16th July - 6th September, for 2009 and onwards.
After the customary bacon butties Mike Magrane (General Manager, The Midland Hotel) opened proceedings by updating the group on the positive progress made over the previous weeks with both Marketing Manchester and LateRooms. It is expected that by the end of April, participating hotels will have family friendly rates available through Laterooms.
Desmeana Johnson of Marketing Manchester followed Mike with an unveiling of the new VisitManchester website due to launch over the coming weeks. The new website will include information on family friendly activity and is planned to link through to the Laterooms site to help families get the best information and deals for Manchester.
Howard Raynor of World Class Service also gave an update on the current trend of the 'Staycation' and that with the pound remaining weak against the Euro and Dollar, Britain remains an attractive proposition to holiday makers both at home and from abroad...the time is now to make the most of this opportunity. Howard also reminded the group about the new Manchester Made it Easy website is now available. For more information contact Andrew at World Class Service
Again, there was a great turn out with over 40 present and plenty of discussion from the floor, a lot of which focussed on the the concentration and kinds of events which could take place over this summer period in the coming years. Marketing Manchester and CityCo have committed to developing a long term strategy in promoting Manchester as a summer destination, and the MMIE gatherings are proving to be a productive forum for hoteliers, venues, cultural institutions, festivals and retailers to discuss the best way to move forward together.
The will be another meeting in around four weeks to update the group. In the meantime please send information on events (both for the summer and rest of the year) through to makeila.ellis@marketingmanchester.com
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